Americans accustomed to reading mild admonitions about hazards the Surgeon General has determined are often taken aback by the stark smoking warning plastered across European cigarettes.
Big, bold, black letters blatantly announce that FUMER TUE (SMOKING KILLS) across stickers that dominate each pack…whenever I see them sitting like death itself in the middle of a socializing table, I think they should be offset with a softening message that alleviates some of the gloom.
Perhaps a bold claim that drinking can revive…or a reminder that clopes may be murderous but crêpes are delightful, and will satisfy rather than kill. To some it may baffle, but to me the juxtaposition spurs giggles and gives some hope to the smokers.
Put an optimistic spin on the grim warning label that you can wear across your chest with this fun tee shirt.